Saturday, August 15, 2020

Oh Snap! Cheez-Its ad gets a big thumbs-up for honesty

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Original Commercial here:

I'm amazed at how realistic this ad probably is.  I wouldn't be surprised if something like this has actually happened in a lab somewhere.

For decades, snack companies like Nabisco, Hostess, etc. have actually employed scientists to assist in the manufacture of garbage "food" with exactly the right levels of salt, sugar and fat to trigger just the right brain chemistry and achieve what I've heard referred to as a "bliss point," or a momentary brain state very similar to that achieved while consuming heroin.  They've invested millions on finding just the right textures and even SOUNDS that will appeal to the most human mouths and ears.  And they've practically perfected the art of engineering flavors that last JUST long enough to make the consumer reach for another- and another- and another- to keep that taste going rather than suffer an emotional letdown.  Never mind finding a cure for Covid or Cancer- food addiction is where the REAL money is. 

None of this was a particularly well-guarded secret before the internet- The New York Times and The New Yorker published rather large essays regarding the engineering of addictive foods as far back as the 1970s.  But I had never seen a snack food company actually celebrate the ability to rewire their customers' brain chemistry to the point where people could go insane for their product.  It's especially strange that this comes out while America is falling deeper into a national health crisis (no, not Covid.  Obesity.)  Not just honest.  In Your Face, What Are You Going To Do About It?  honest. 

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