Tuesday, October 6, 2020

Rocket Mortgage is Just Weird


Apparently, a group of geniuses at some ad agency was hired by Rocket Mortgage and told to come up with a commercial featuring a young family deciding that they needed a bigger house.  This group of geniuses put their heads together, racking their brains in an attempt to pick the very best reason why any family would want or need a bigger house.  Because they don't live in Reality and have zero experience with the Real World, this is what they came up with:

When do you realize you need a bigger house?  When one of your children....um....uses a magic marker to decorate his own face.  Yeah, that's it.  That's a good enough reason.  Let's pretend it makes sense, because we're useless, it's getting late, and if we don't get back to Rocket Mortgage within the next few days they are going to dump us and hire another ad agency.

So here we go.  This family has a small house- so small that 75% of them have to sit around a table in the same room together as they Still Don't Actually Interact.  It's ALREADY cramped, you see.  Then the fourth member of this group shows up with marker on his face.  And that's it- time for a bigger house, so we....um, don't have to sit in the same room together?  Don't need to see this kid anymore?  Won't feel compelled to KILL OUR KIDS if one of them does something mildly annoying/completely innocent but has to be portrayed as annoying because we've got that deadline with Rocket Mortgage?

Anyway, you can just respond to this...um....red flag....by whipping out your phone and applying for a Rocket Mortgage inside of thirty seconds.  Life-altering decision made....based on....this.  

I just....seriously, what the hell is going on, Rocket Mortgage?

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