Friday, February 26, 2021

IHOP throws down the gauntlet in the Burrito Wars


So when the International House of Pancakes hires you to promote it's deep dive into the already-saturated-with-grease-and-fat American Burrito market, and you have absolutely no idea how you are going to do that, but you really want that sweet sweet IHOP marketing budget money, this is what you come up with:  a black guy standing on the roof of an IHOP, yelling to everyone within hearing range that IHOP now sells burritos. 

In a way, this is kind of the anti-Taco Bell of burrito commercials, isn't it?  Taco Bell has gone full Movie Mode with it's ads, creating mini-dramas that developmentally stunted Americans (the kind of people who would actually eat Taco Bell "food" products) eat up with the same enthusiasm as the vacuum in that disgusting garbage sold under the Taco Bell label.  IHOP doesn't attempt to copy Taco Bell's tactics in selling ITS burritos.  Taco Bell can spend millions of dollars on something that obese gamers who are unaware that Uber Eats doesn't exclusively deliver Taco Bell see as High Art.  IHOP is going totally minimalist, sticking a guy on the roof of an IHOP and having him just yell "This Place Got Burritos too, I just found out and responded by climbing on to the roof!"

Good to know, by the way, that when it comes to expanding the American waistline while reducing the American life expectancy, IHOP is not willing to let Taco Bell carry so much of the load anymore.  Thing is, they were already doing their part in those endeavors before entering the Oily Ground Beef market.  I expect Taco Bell to retaliate by adding Cheesecake Pancakes topped with Kool-Whip any day now.  

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