Friday, September 3, 2021

A very brief take on this Harris-Teeter Holiday Commercial

What the hell is going on here?  What's with the twee music, the surgically-implanted smiles, and the obvious plastic-perfect food?  What's with the soft-blurred images- is this supposed to appeal to people with beating hearts and a shred of sentimentality?  Is that why I don't get it?

Mr. Google tells me that Harris Teeter is "the largest grocery store chain in the Southeastern United States," but cripes, it's like the Hallmark Channel started a food service.  I'm surprised this ad doesn't end with a girl from the Big City meeting up with her ex-High School Boyfriend back in the Old Small Town and realizing that there's more to life than sales meetings and marketing and Prestige and Money.  Especially during the Holidays, when that Old Small Town is a Very Special Place that reveals what Life is Really All About (diminished expectations and Settling.)  And then passing the rolls. 

No comments:

Post a Comment