The radio version of these stupid Crypto Scam ads starts with "everyone is getting into crypto! Are you?" which makes negative sense to even ask; if "everyone" is getting into crypto, doesn't that mean that I'm getting into crypto By Definition? Or is that ad actually asking me if I am not part of the set of people which includes "everyone?"
In this particular commercial we are told that Tom Brady and his wife- sitting in one of their ridiculous palaces, with more money than they could possibly spend- are "in" on putting a sliver of their vast fortune into an imaginary non-asset whose value is entirely built on hype well mixed with confusion and greed. Which is just fine for Tom Brady, who won't even notice the next time Bitcoin drops from $50000 per unit to $30000 because Elon Musk accidentally drops a truth bomb on late-night TV, but might be a bit more impactful for one of the millions of stupid knobs who move their retirement funds into something they can't even begin to comprehend because a quarterback who owns multiple vacation homes and is married to a supermodel sort-of endorsed it in a commercial once.
I'm not "in." I will never be "in" until there's some semblance of regulation connected to this crypto-stupidity. But then, what do I know about investing? I probably would have missed out on that awesome tulip deal back in the 1630s, too.