There's something almost adorable about KIA's attempt to sell it's latest pile of unreliable junk as a symbol of luxury, isn't there?
I'm trying to imagine any rich couple with the means of buying a luxury SUV actually choosing a KIA over the other options- Lexus, Audi, BMW- none of which are worth anything close to their price tags either but at least come with those popular logos. This thing has a base price of just under 40k with the model being shown on screen running closer to 60k. Why would anyone with that kind of money use it to buy a KIA?
The answer is, of course, that they would not. KIA wants to be in the Big Boys Club with the brands mentioned above- brands that get sales from stupid rich people because of the logo (it can't be because of reliability because there isn't any, not for ANY of these luxury brands. It can't be because they hold their value because they simply do NOT.) In this, KIA is exactly like Buick and is trying to achieve its goal in exactly the same way Buick is- with glossy paint and bells and whistles that have nothing to do with the simple ability to get from Point A to Point B and everything to do with turning the heads of people you don't know and who simply don't care. Sad.
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