Saturday, December 4, 2010
Here at Dr Pepper, we've got money to burn!
I just gotta say, this is a lot of work in service of not a whole hell of a lot- basically, we get a big production number just to hear the most predictable play on words imaginable.
I just wish I could have been in the boardroom where it was decided that yes, it makes perfect sense to invest a huge amount of time and money to bring a sad reminder of the 1970s back to the stage to utter a bad pun. "Look, we'll get Doctor Love, and we'll get KISS on stage, and we'll have him say something like, I don't know, a KISS of flavor or something like that! Get it? KISS of flavor? DOCTOR Love? Trust me, it will be GREAT!" I mean, how out of it were the guys who signed off on the production costs for this lump of Not Very Much At All?
Then again, this is an ad for Dr. Pepper, a soda popular only with people who think that soft drinks should taste like cough syrup. So maybe this works with the target audience. For the rest of us, we are left shaking our heads and wondering why every corporation in the US isn't as willing to part with it's money for so little return. Think how fast we could wipe out unemployment among 70s rockers!