Saturday, December 18, 2010

A Little Less Hype, and a lot fewer ad buys, would be nice

This is a cute little machine, isn't it? And a cute little commercial, too. Nice effort- after all, it's not easy to find a new angle to sell a very expensive machine ($100-$200, based on a quick glance at online stores) that, let's be honest, does exactly one thing- heats water.

But isn't it going just a shade too far to depict a hot water heater with glowing eyes and the qualities of a Transformer, even sitting up on it's metal haunches, asking "what can I get for you?" and offering you your hot beverage of choice with a metal hand? Because, dammit, in reality this machine does none of those things (if it did, I'd probably buy one, even if it was STILL just a hot water heater.) It heats hot water. Period.

So this "smart little bot" (so smart it "obeys your commands," which means nothing more than when you press a button, it does what the label on the button says it will do- you know, like your microwave, which you'd never refer to as smart) is worth the price- why, again? Not because it has glowing eyes and will hand you your hot drink. Because it doesn't, and it won't. What the hell?

Was this post repetitive? Not as repetitive as this damned commercial, which plays roughly 500 times an hour on MSNBC in the morning. And all to sell us a hot water heater. "What Can I Get For You?" How about a rest from beating me over the head with this?

When is Norelco going to try to sell me an electric razor by depicting Santa Claus using it as a sleigh? I miss that ad. Just thinking out loud.

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