Friday, November 23, 2012
Chevy Steps All Over Its Message in this one
This is one of Chevy's more honest ads- sure, they exploit the whole Santa as a Car Salesman thing for roughly the 400th time, but at least they admit that their Cars Crashing Through the Wilderness and Big Strong Dirty Guys NEEDING Trucks to do Man Stuff ads are basically bullshit. That's something.
In this ad, Stupid Not Very Good Car Salesman Santa ( who btw can come up with TWO items of praise for this truck- that it's "Dependable" and that it's "Long-Lasting, too"- which sounds a lot like one reason to me) doesn't get that when unshaven slob Alpha Male Wannabee says "I really need this truck," the proper response is "let's get to work on that paperwork so you can go about your rugged, masculine business, then" not "oh really? And exactly why does a guy with a wife and three kids who lives on Happy Cherry Lane in Levittown "need" with a truck again?"
Because you see, Stupid Car Salesman Santa, it's your job to sell these pointless Man Toys, not talk potential shlub customers like this ugly doofus out of buying one by interrogating him about his non-existent hunting and fishing until he breaks down and cries on your shoulder about how pathetic and civilized his life is. And it is pathetic- not because hunting and fishing is pathetic, but because this guy thinks that he needs to impress a fat oaf in a white beard by exaggerating what he thinks is the measure of his masculinity.
Personally, you'd think the guy would be satisfied with having even a small part of the package- he's scruffy, unshaven, and at least showing an INTEREST in buying a rugged Man Truck. It's better than crying, which no real man ever does. Right?