Sunday, May 12, 2013
At 16 seconds, this ad for Dunkin Donuts seems too long
Once you get past the idea that this guy walked right into a clothing store with an overflowing smoothie from Dunkin Donuts-- which must be right next door, considering it looks like it hasn't been touched- there really isn't a whole lot here, is there?
Yes, the guy said "Berry Cool." So? Now what?
Wait....that was the punchline? No way. Surely this ad was edited down from the original 31 seconds. The punchline was left on the cutting room floor, and all we have to do is wait for the Director's Cut. Right, Dunkin Donuts? Because no way you paid for someone to produce THIS. Not everyone's favorite Coffee-and Donuts-and Once Upon a Time Free Donut Holes for the Kids. Not the company which had the wisdom to hire They Might Be Giants to pen a jingle a few years back. No WAY that same company turns around and hands money to an ad team which then creates a commercial featuring the line "Berry Cool" and which then suggests that Hilarity Will Ensue because Girl is about to turn on Guy for being inattentive to her choice of dress. Not a chance.
So- when do we get to see the Director's Cut?