Saturday, November 16, 2013
I actually liked the first Despicable Me movie. I thought it was a sweet, entertaining little surprise. The sequel? Ten minutes in I felt like I was watching a film that had been cobbled together with no sense of direction by people who had so many dollar signs in their eyes that they couldn't be bothered with a script. The only guiding principles of the sequel were "stick the Minions everywhere" and "use the fart gun (which was just a MISTAKE and a TEN SECOND GAG in the first film) as many times as possible." I didn't care about Gru finding a wife, I didn't care about the little girl finding a boyfriend, I thought "El Macho" came off like a stale remnant from some racially insensitive 1960s Saturday morning cartoon, and was pretty darned happy when the whole experience was over.
Ok, now on to this commercial. We see Minions being Minions, doing things we really don't want to see your kids mimicking if and when we ever go to McDonalds. They seem to be settling down to a "meal" of four Chicken McNuggets each which has magically become "good for you" because it's being washed down with milk. Uh-huh. And if you would like to make it "even better," hey, you can get apple slices! Double Uh-huh. Doesn't really change the fact that you are eating greasy fried chicken things (and, let's face it, greasy fried potatoes, too. Because kids who willingly pick apple slices over french fries are being raised by parents who wouldn't bring them to McDonalds in the first place, ok?)
Here's what McDonald's should say in this ad, just to make it a little honest: "Hey, check out these guys- they are the reason why your kids dragged you to see Despicable Me 2 and will drag you to see Despicable Me 3, 4 and 5 if we can crank them out before your kids outgrow them (remember how you thought you dodged a bullet because they were too young to demand to be brought to the yearly Shrek abominations?) Well, guess what? Your kids love them, so you'd better haul their fat asses to McDonalds if you want anything resembling peace in your home."
"Oh, and if you listen to this commercial carefully, you'll note that we only implied that Happy Meals are 'good for you' if you are an imaginary cartoon character, and not an actual human being with nutritional needs. Our lawyers have checked it out, and we are covered."