Saturday, November 23, 2013
Oh, and why can't this guy just fall and break his stupid neck? Why don't I ever get anything I want?
There are a few things I've never understood about ads for BMW, Audi, Cadillac, Jaguar, or any of the other high-end car companies.
First- they always feature people who seem to be married (or at least, living together) buying each other these very expensive cars as holiday presents. When I was married, my wife and I had a joint checking account. All the money we made was deposited into that account. There was no "her money" and "my money," there was "our money." So when one of us bought something for the other, we were using OUR money to do it. I'd skip meals at work and find other ways to save to make sure I had enough money to buy her something very nice- but "very nice" never meant a freaking $40,000 car. If she had wanted a car, she would not have hinted at it like the child in this commercial does- she would have told me "hey, honey? WE need to replace my car. Let's figure out what WE can afford." She would not have dropped hints that I should find an extra several thousand dollars somewhere and buy her a toy with four wheels, because again- her money and my money was our money.
Second, who the hell can relate to these ads, anyway? White people living in suburban palaces (where are the perfect kids?) who would like it very much if they got a BMW in their stockings? I mean, come on- does this happen in real life, anywhere? Should I just be grateful that this isn't a Lexus December To Remember You Are Better commercial, and we don't actually see the Appropriately Not Clean-Shaven Guy being handed the keys to a car with a massive ribbon wrapped around it? Because I'm not, really (mainly because I know that's coming, very soon...)
Third, what kind of materialistic jagoff wants one of these cars anyway? Maybe they are supposed to tell the world "I've arrived, I'm successful, get out of my way while admiring me." All they say to me is "I'm shallow, I've got money burning a hole in my pocket, and my soul is so dark that this is all I can think of to do with that money in a world which is starving to death around me."