Saturday, October 18, 2014
Oh F-Off, Lexus
From the lack of smiling, I can figure that the message of the commercial is clearly NOT that owning a Lexus F Series LookAtMeMobile will make you happy. I guess I have to give Lexus a little credit for being the very first car company ever to produce a commercial which does not suggest Buy This= Joy.
On the other hand, we see a lot of sneering. We also see one guy in particular who looks like he's going to to boil over in rage at having to wait for a Not-Lexus train pass before he can continue to race along wet roads at high speeds in a mad effort to overcompensate for- something or another. (The GALL of that train to be in his way- I bet it's not even TRANSPORTING Lexuses. May even be filled with non Lexus-owning lesser people!)
Maybe it's the same guy later who lives for Stop Signs and Red Lights so he can peal out and let everyone within half a mile or so know that he was at that Stop Sign or Red Light? And then roar through city streets at roughly 50 MPH (like everyone else in car commercials?)
But what we see most of all is coveting. Pretty people living Pretty lives stopping and staring and drooling at Pretty cars as they go about doing their Pretty things in Pretty places with their Pretty friends. We get the impression that each one of them is more than capable of buing a Lexus F Series and the only reason they haven't already is because they weren't aware these wonderful life-affirming things existed, were right there, waiting to make their Already Amazing Existence even more Amazing. Warms the heart. Or makes you really, really sick. One of those.