Saturday, October 25, 2014
Well, AT&T, you really had me going for a few seconds there!
For about the first fifteen seconds of this ad, I thought I might actually be watching a commercial for cell phones or data sharing or some other 21st century thing I don't really understand or want to understand that I actually liked, because it featured kids doing something approaching Cool which required something approaching Skill instead of the usual brain-dead texting and movie-viewing crud we expect to see in commercials for cell phones or data sharing.
Those first fifteen seconds were not only Not Horrible, but actually pretty entertaining and fun. I could even ignore the fact that these kids were splayed on furniture while the sun streamed in from the window- something my parents would not have tolerated. Can't have everything, after all.
But then of course AT&T had to remind me that I was watching a commercial, which meant that the kids HAD to end up acting like spoiled, disrespectful, unappreciative assholes to their father who provided all this, and that Dad had to end up being portrayed as a clueless, About As Uncool As Even Dad Can Get buttinksy who needs to get back into the kitchen and finish cooking the kids dinner instead of trying to be a part of their lives with his lame-ass non-electronic music Thank Goodness None Of Our Friends Were Here To See This OMIGD I Would Rather Die.
Nice save, AT&T. Just make sure nobody ever edits this ad- you wouldn't want anyone to be left with the impression that kids can just have fun with your overpriced, stupid gadgets without sneering at Dad too. That would be just awful.