Sunday, June 28, 2015

This still looks better than "Spy"

Sometimes, no matter how long a commercial is, there's just one scene that jumps out and sticks with me.  Sometimes I can't get past that one scene, and it becomes the only thing I comment on.  This is one of those commercials.

I really don't care about the "haha isn't this funny it kind of looks like a Lifetime Movie trailer" bit- it's been done before, it's old, it's stale, and it can just go away now.  There's nothing especially clever about disguising an ad as something else, and there's certainly nothing clever about this version.

But here's the part that really rankles- the narrator is talking about "new beginnings," inferring that it's time for someone- the scruffy suburban jackass drooling over the Audi- to get himself a new car.  Scruffy Suburban Jackass is so determined to get himself one of these sweet Audis that he's got a FOR SALE sign on what is obviously a brand new BMW.

Oh yes, we can so relate, Audi. It's so easy for this particular reviewer to relate that I hope if someone like Scruffy Suburban Jackass actually exists in real life, and if he actually manages to sell his showroom-gleaming BMW (another impulse purchase) by sticking a FOR SALE sign on the windshield (instead of, oh, I don't know, taking it to an Audi dealer as a trade-in,) he eventually grows up and stops being such a stupid, impulsive, dissatisfied idiot when it comes to his gilded yet oddly pointless life.  Or that he bursts into flames for absolutely no reason.  Either would be fine with me.


  1. Every once in a while, I feel compelled to make a request.

    I have seen this commercial way too many times this past week, and I need to see you rip it apart, as I know you will:

    Yet another commercial in which parents are frantic slaves to their demanding spawn. In this case, they must desperately race to wash juice-box spillage off their daughter's most beloved toy and return it to her ASAP--despite the fact that you know who spilled the juice box, and it wasn't them. And the fact that they're treating this task as if it's as time-crucial as life-saving ER surgery and as dangerous as wrangling a wild animal ("Don't let her see the fear in your eyes!")--is supposed to be HILARIOUSLY FUNNY. But it's not. It's just as annoying as hell.

    1. thank you- I think I tried to find this commercial on YouTube once and couldn't. I'll get right on it!