Sunday, September 6, 2015
Carnation really doesn't get the "Essentials...."
I really don't care if adults want to take the ultimate short cut and guzzle this stuff every morning, trying to trick their brains into thinking that they are actually consuming something that will get them to lunch. I mean, they are adults and can make their own decisions, and at least this is better than a quick stop at the McDonald's drive-thru for sausages and eggs wrapped in pancakes.
But the final scene features an entire family standing around a MASSIVE kitchen "enjoying" this crap instead of....oh, I don't know...getting out of bed a few minutes earlier and sitting down to cereal, fruit, some orange juice, and an actual "hey we're a family so we might as well get to know eachother" breakfast. Kids kind of need nutrition (again, not to mention the "look how much we care" gestures like actual food and quality time) to start the day. Mom and Dad will be grabbing a coffee and a donut in the breakroom before 10- around the same time these kids hear the first gurgles of an empty stomach as they struggle to undertand algebra. Something's wrong here- though they ARE standing ridiculously close together in that kitchen- so we'll know the parents are at least somewhat emotionally attached to their kids, perhaps....
Two parents, three growing kids, a big kitchen....and five glasses of chocolate milk for breakfast? Fail, Mom and Dad. Maybe the tagline for this commercial should be "Because We Care....Sort Of."