Friday, September 18, 2015
Here's a Michelob ULTRA POINTLESS commercial I wouldn't mind dropping into the stump grinder....
"We have really stupid names for our really stupid clubs. One of those names is actually kind of insulting- 'Freedom Hikers,' which sounds a lot like 'Freedom Riders,' except the 'Freedom Riders' were young people who rode throughout the segregated, viciously racist South risking their lives to stand up for the oppressed black population of the region and help them register to vote, while we just stumble around the woods for a few hours, whooping now and then for absolutely no reason, and then salute our Obvious Epicness with heavy glass bottles of beer we dragged into the wilderness because hey, we're really cool but that doesnt' mean we're bright."
"Whatever we call ourselves, what we are is a group of Pretty White People looking for something to do before we start drinking really crappy, watered down swill we laughingly refer to as beer as we toast ourselves for being Pretty White People who are, by the way, really awesome because we like to have fun."
(Editor's Note: "What really brought us together...is what keeps us coming back." Yep, I get it- each of these groups is made up of a bunch of young alcoholics who decided that they really ought to be doing something more with their lives than getting drunk in front of a giant screen at Buffalo Wild Wings every Sunday afternoon. So they decided to wedge in some non-drinking activity like hiking or running or swimming that would consume a few hours and allow them to pretend that the drinking part was just the wrap-up of a nice day and not the actual goal. That final line kind of kills this idea, though- the narrator tells us straight out that the reason these people continue to engage in hiking, swimming, running, etc. is because of the promised beer at the end of the day. Kind of sad- but at least they get outside for a while. And none of these activities are going to be practical once the weather cools down; coincidentally, that also signals football season, and Buffalo Wild Wings awaits....)