Thursday, March 21, 2019
Another weird CiCi's Ad
1. Why is the wife/mommy in this ad so determined to stand behind her husband at all times? Why does she stop with a confused look on her face when he stops, as if uncertain what to do next because Hubby isn't leading the way? I kind of get why their little son has stopped- maybe he's never been to a Cici's before (he's used to his parents being responsible adults and giving him nutritious food rather than poison to eat) and he's not willing to rush ahead without his parents- but Mom acts as if something terrible is going to happen to her if she doesn't let Hubby go first. That and that concerned, almost frightened look on her face makes this all more than a little off-putting.....
2. Why is dad stunned into immobility by the sight of multiple pizzas? What did he expect to find at Cici's? Ah, maybe he thinks he's living in real life, and he's never seen a CiCi's like this one before, because....
3. Why does the television version of Cici's never resemble a real-life version? On tv, they are always squeaky-clean and gleaming, and the pizzas are lined up perfectly on an equally clean table under immaculately clean sneeze guards as if the customers being highlighted are the first people to walk into the place at the opening bell. In real life, Cici's are disgusting pig troughs fifteen minutes after the doors have been unlocked. There's blobs of sauce everywhere, random slices of pizza are scattered all over the table, and it looks exactly what it is- a Golden Corral for people on a Budget who want to stuff as much sugar and empty carbs into their pie holes as possible for $5.99 each. None of the customers look like they pull down more than $20 K annually. They ARE mostly young families with kids who don't want the headache of the Chuck E Cheez but just want to store up a lot of calories for not much money.
4. What's the appeal of Cici's to anyone with more than $10 in their pockets and just a little bit of taste? It's an all-you-can-eat junk pizza and cinnamon buns leper colony. It's not even really that cheap- the price I normally see posted is $5.99, with the fountain soda not included. All the "food" is engineered to fill you up fast with coma-inducing carbohydrates and sugar (yeah, there's a salad bar, but who the heck is going to Cici's for the salad bar?) So what are we talking about- two slices of pizza and a cinnamon bun and a cup of soda for $8? How is that a bargain?
Of course, it's not. It just LOOKS like one, like every All You Can Eat buffet looks like one. Just like all $199 per month lease deals look like one. It's not hard to con stupid people into thinking they are getting a great deal because Check Out The Price Tag. I live in the United States. I know.