Saturday, March 16, 2019
34 years later, I have to comment on this Fancy Feast Ad
I'll use my usual excuse first: the internet simply wasn't a thing back in 1985. When this ad first appeared on tv, I was a Sophomore in college and probably too busy working on an essay assignment or studying for anthropology with my girlfriend to take much notice of stupid commercials. But also, being a non-pet owner it's very easy for me to just tune out during ads featuring food for the dirty little mammals some people just insist on populating their homes with.
Anyway, a few things about this vintage Fancy Feast commercial: First, there's the butler bringing in a tray holding about a dozen cans of the stuff to show the "customer." What, is that cat going to pick out which flavor it wants to eat tonight? I kind of doubt it- so why not just open the can somewhere else and just bring in the food? Why go through the trouble of stacking all those cans and carrying them on a tray into a room just so you can open one and bring the rest back? Think this butler guy ever took a moment to reflect on how horrible wrong his life had gone?
Also, what's with the idea of serving the food in a wine glass (is that a wine glass? Or a tiny candy dish? I really don't know what that container would be used for if not cat food- but are there really cat dishes that look like this? If so, why? Are they made of glass? Plastic? I bet plastic. Is it safe to assume that this glass/dish thing is for the exclusive use of the cat, and it's not going to be washed and added to the family china set?)
Why is the very least impressive thing shown in this ad the actual cat food? It just looks like cat food, at least until it's flaked with the fork. Then it looks like cat food that's been doctored up to make it look better than it is (didn't work.) Meanwhile, what's the cat thinking? My guess is it's thinking "just put the damn food down so I can get at it already."
I'd say people were weird in 1985- and I'd be right- but it's not like they are any better now. Check out radio ads for Vitabite dog food. Those people are INSANE. It was fun to be nostalgic for a few minutes, though. So there is that.