Saturday, March 9, 2019

Wells Fargo Dog Ad



"It's fine.... your human isn't listening...."

And nor should she.  If Wells Fargo wants to make an ad in which a dog "talks" to the dog in the viewer's home, the viewer should feel perfectly free to tune out and let that dog deliver whatever message it wants to the viewer's dog.  Hey Wells Fargo, if you can sell my goldfish a line of credit, feel free to do that, too.  But you don't get to insult me with this crap and think you're going to win me (the one with the actual money and language skills and legal ability to seek you out for a mortgage) over with noxious, manipulative nonsense like this.

Meanwhile, to those of you who think steaming piles of dung like the Talking/Thinking Like a Human Trope is still cute (or ever was,) let alone persuasive, let my remind you that the dog featured in this ad has no idea it's being filmed, has no idea that a horrifically annoying human voice is being used to narrate it's non-thoughts, or that it's being used to sell a product it can't come anywhere close to comprehending.  Because it's a f--king DOG.  It thinks "its human" is a bigger, more powerful dog it must respect if it wants to survive.  The "home of its dreams" is a shelter with enough warmth to be comfortable and enough food to allow it to continue to carry out its regular bodily functions.  That's IT.


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