Friday, October 4, 2019

Postmates demonstrates a trend I really want to see end like right now please

Some time in the very recent past a whole lot of advertising agencies got the idea that being as disgusting as humanly possible was the best strategy for selling a product.  Don't offer information about your product, don't tell the viewer why your product was superior- hell, don't even tell him what your product IS.  Just be as stupid and gross as you think you can get away with (and that's a line that's getting harder to hurdle every moment,) slap that crud on tv, and there you go, you've got yourself a commercial that will get attention.

Negative attention, but attention.

This clip includes two commercials for something called "Postmates," which I'm going to guess is just another food delivery service.  I'm not at all sure why Postmates decided that the best way to sell their food service was to

1.  Hire a tax cheat as a spokeschoad.  I mean, come on, really?  Martha Stewart?  Why do I care what Martha Stewart is pimping?  She's a crook.  I associate her with ripping people off.  Why would I buy anything she rents her name to?  And

2.  Take away any semblance of an appetite I may have had before either ad hit the air.  The first one is dumb and gross.  The second makes the first almost passable by comparison.  Almost.

BTW, check out the second guy's apartment.  I don't care about him in the slightest.  I hope he went for the penthouse, because that just means it's all that much farther to the pavement   However, I'm really kind of stunned we don't see any blood.  Given the classiness displayed in both ads, I'd expect to see LOTS of blood- like, spraying everywhere, including all over that laptop screen.   Wouldn't that have been even MORE funny, Postmates?

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