Sunday, October 20, 2019

Tide + NFL = Another Celebration of Dumb

Remember back in February when this was just a cute re-occurring concept for a series of Superbowl ads, and not something that you were being battered with every few minutes, hour after hour, for committing the crime of wanting to watch football?

Anyone remember the last time an ad agency came up with a clever concept and just viewers kind of enjoy it as a nice, inventive little surprise instead of responding with a knee-jerk "oh, you liked that? Well here it is again, 400 times over, until you want to blow your brains out whenever you see it pop up on your screen" series of Here We Go Again commercials?  I seriously can't.  In my lifetime, clever concepts on tv get beaten to death, then the bones get beaten, then the dust gets beaten, and then the dust gets buried for a year or two....and then the horse is resurrected to get beaten all over again for Nostalgia's Sake. 

Given the history, I suspect we'll be seeing this "What Night is Laundry Night" bit go on for quite some time.  Peyton Manning will keep showing up to bleat nonsense about Official NFL Declarations concerning when I'm supposed to do my laundry (think Peyton Manning has ever done laundry in his entire life?  Think he knows where the washing machine is in any of his houses? Me neither) and the drooling YouTube monkeys will gulp it down and claim to want more when they aren't begging to know where they can download the background music.  Other NFL "legends" will join in, until this Tide Ad campaign has had more official spokeschoads than KFC has had fake Colonels.  Eventually it will dissolve into a wall of white noise for even the OMG I LOVE THIS AD glue-sniffers and disappear from the airwaves, though I imagine that'll be 2024 at the earliest.  Then it will rise from the dead like Paul from Sprint to remind us the Good Old Days when we thought we liked this noxious, steaming little cowpie of an ad campaign.

Oh, and Peyton?  You showed up in every other commercial while you were still an active player.  Nobody misses you, because nobody's been given a chance to miss you.  I'd like that chance, please.

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