Sunday, June 26, 2011
You win, Smirnoff's
I started this blog on New Year's Day, 2009, convinced that after a few months I'd get bored with it or, more likely, simply run out of bad commercials to snark on. I mean, there aren't THAT many really bad advertisements out there, right?
Two and a half years and more than 400 commercials later, I've finally hit a roadblock. I don't know if this advertisement is clever or stupid. I don't know if it's for anti-lock brakes, or eHarmony (anyone else think that the heavily-painted blond passenger is just a little too young for the guy she's with? Anyone else think the guy looks an awful lot like Jeremy Irons?) or what. The small print at the end tells me it's for Vodka, but how could that be- unless the truck that nearly kills this oddly matched couple is being driven by a guy who's had one too many screwdrivers at the local dive?
I don't get how a near-death experience results in the driver parking at a romantic scenic view and taking off his wedding ring. Did the guy's life pass in front of him as he swerved to miss the truck, causing him to realize that he can do better than this girl and the clock is ticking? Or did the almost-accident have no impact at all- the plan was to break it off, and that's what the guy who played The Green Goblin in the first Spider-Man movie is going to do?
I don't get the editing job which changes the entire story, either.
Let's cut to the chase; I surrender to the mysterious brilliance, or dumbfounding idiocy, of this ad. I'm still not going to drink Vodka though. If I want a headache, I'll hit myself with a hammer, thanks anyway.