Thursday, November 24, 2011
I'm Thankful commercials like this are few and far between
It's not like there's nothing to snark on here. We could easily point out that Doofus Dad at the Store is so clueless that he needed an electronic list consisting of a whopping FOUR items, lest he forget "milk." We could snark on the fact that he is willing to do anything his phone tells him to do, and for quite some time refuses to question what The Phone is saying- so he allows himself to believe that at the last moment, the Wife remembered that she needed soda, coconuts, candy.....
We could even share stories about how often we've found ourselves behind the Not Quite Done Shopping guy, who normally has an accomplice running around the store grabbing stuff off the shelves while he is taking up our time getting his cart scanned. You know the guy- the one who thinks that it's perfectly ok to ask you to wait while the Rest of his Stuff shows up to be scanned. Because you have all the time in the world.
But I'm not going to do either of those things today. The fact is that I'm full of food and happy to have the day off to watch football, and even if I wasn't in a good mood, I'd find this a pretty darned cute commercial. I especially like the kids at the end- their expressions look perfectly legitimate and unscripted. So good for whoever made this ad- your only real fail is that when it's over, I don't know what you are trying to sell me.
But please, advertising agencies, don't try to make more good commercials like this. You'd put me right out of a hobby.