Friday, October 4, 2013
You know it's fantasy when you can't tell which one is the customer
Here's another "OMIGOD this car is AWESOME I don't even care how much it costs where do I sign?" commercial. Which means it's just like every other car commercial which takes place during a test drive or features a customer standing around a showroom.
As usual, there's no actual "selling" going on, and we are treated to the antics of a blithering nitwit who has clearly never learned Rule #1 of Buying a Car- never, ever show enthusiasm for the idea of possibly Buying Today. You are there because you've got some free time and you thought you might pop in to see if there are any deals. You are looking at a Chevy, but you've always purchased Hondas (insert the names of other brands to suit your particular situation) and probably will again, you thought you'd just check in here, for variety. When you take a test drive, the car is ok but you want to keep looking for a few more days. You never act like you actually need a car, or even want one, but what the heck.
You never, EVER act like the people in these ads, desperate to sign on the dotted line for a car you've spent thirty minutes convincing the salesperson that you really aren't good enough for.
So, the question remains: Which of these idiots is the seller, and which is the buyer?