Wednesday, July 2, 2014

Great Message, Miller



"A little skittish about doing something illegal?  Consume some alcohol.  That will remove your inhibitions and make you a man."

It's an ancient message, but not one I really thought I'd see actually used in a beer commercial.  Having the typecast villain from Sherlock Holmes and Robin Hood try to sell it doesn't help, either.

Hey Miller, for your next ad maybe you should show a guy trying to convince a woman to have sex with him. When she expresses uncertainty, have this creepy actor guy suggest putting a few Millers into her. Have him say "Fortune favors the Bold" or something.  Hey, might as well go for broke, right?

BTW, this ad becomes an instant favorite if they tack on a sequel showing the guy with beer-induced stupidity disguised as courage getting beaten into a bloody pulp by the bouncers and tossed back on the street, only to have Creepy Instigator offer him another beer- "hey, it's a painkiller, too."

1 comment:

  1. Hit the nail on the head. What, this guy is supposed to be a macho dude because he had a beer and decided to try to go through a door labeled "RESTRICTED"? They have signs like that in places where actually going into the area can get you killed, like electrical transmission substations and stuff. We're supposed to be impressed that he's decided he's bold enough not to pay attention?

    I can't help but be reminded of the famous last words of the stupid dead redneck: "Hold my beer and watch this!"

    ReplyDelete