Friday, July 10, 2015

Scenes from this ad later used in an Adam Sandler film. You know, recycling garbage and all.....

I'm as liberal as they come, but this ad makes me want to rent a Humvee and drive it in circles while throwing plastic six-pack holders to unsuspecting seals.

Man, talk about hitting us over the head with an Important Social Commentary with a giant Made From 100 Percent Recycled Materials mallet.  It's repetitive, obvious, and painfully long (I can't believe it's "only" 61 seconds- I would have guessed at least two minutes.)  And for most of it all I could think was "jeesh, what a bunch of jerks these people are, they are practically stepping on this thing, and someone is finally willing to pick it up only when it rolls up against a recycling bin?"  What the hell?


  1. I have never understood this approach to persuading people to recycle. Why do they have to anthropomorphize trash? What is the message? "Your seemingly inanimate garbage actually feels pain and has longings and ambitions; please help it fulfill those longings and ambitions"? Is anyone really supposed to believe this? Don't we all outgrow believing this about the same time we are old enough to realize a cartoon tiger will not really pop into the kitchen and high-five us for eating Kellogg's Frosted Flakes?

    Seems to me it would make a lot more sense just to send a direct message about how more recycled stuff = less crap in landfills and = smaller garbage patches swirling in the oceans of the world. Not "Please recycle your plastic bottles so they can realize their dream of seeing the ocean."

    1. I think the people who are moved by ads like this already recycle. The people who don't recycle will roll their eyes at the pomposity of the twee "artists" who spend god knows how much money and time producing this nonsense.

  2. This is why the environmentalist movement still can't convince many people. This crud is their message. The average person just isn't hearing the real benefits of responsible stewardship.