Thursday, June 2, 2016

Cox Internet Mom just wants to be Queen of the Zombies



Here's another very sad commercial which is supposed to be taken as funny (and the YouTube droolers commenting on certainly think it's funny) but which strikes me as being really sad and actually more than a little gross.

The "hero" of the ad is a woman who is getting way too much joy out of the fact that kids swarm to her house to take advantage of her awesome internet access- "we can all be on at the same time."  Just having a bunch of teenagers in the same room with her gives her life meaning, I guess- or at least makes her feel like she's part of the "cool group"  (better late than never?"

Meanwhile, the teens barely acknowledge her existence (or each other's for that matter- after all, what's high-speed internet access for if not to totally ignore the people sitting right next to you?*)  That's ok with Mom- she's enjoying her fantasy life, in which she's Everyone's Favorite Grownup.  Did I say really sad and actually more than a little gross?  Maybe I should have used the word "disturbing."

So the other parents never see their kids because they are always at this woman's house with their eyes glued to their stupid electronics?  That might be sad too, except that those parents would have only slightly more interaction with those kids if they were home, having equipped them with isolating little boxes to stare at instead of oh, I don't know, actually being with family members.

So here's hoping that Wannabee Cool Mom gets some level of affirmation from her high internet bill, sure doesn't look like there's a whole lot going on her life outside a passing connection with her kids' friends and a delusional sense of popularity.  I'd feel sorry for this woman if I was a better person.  Instead I'll just continue to be disgusted by cable companies which sell the lifestyle presented in these ads as normal and desirable.  Ugh.

*I happened to be walking through my old college campus the other day when I came across a group of students sitting in front of the library.  I had a flashback to sitting in just about exactly the same place, with my friends, thirty years ago.  We were chatting about classes and politics and such.  This group was completely silent- and each and every one of them were staring at their phones.  I wonder why they were even together.


1 comment:

  1. The equivalent of these ads is the current campaign for Time Warner in which the theme is "If we can change, anyone can change." In short, they're patting themselves on the back for not having sucky customer service anymore (according to them). This is illustrated in ways such as having a bratty child drawing on the wall with both hands (what is it with kids drawing on walls in ads these days?) and a voiceover telling him if Time Warner can change, HE can change. There's also one with one of those inspirational self-help gurus telling his audience if Time Warner can change, they can change.

    Oh, please. They haven't changed that much. Besides, you can only get so much out of a campaign whose main theme is "Rejoice! You may be forced to use us as your cable company if you have cable, but now we suck less. Where's the proof? Well, we say so. Take our word for it."

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