Friday, October 14, 2016
Lots of mugging going on in this disgustingly sexist Gatorade Ad
Let's pretend for the sake of argument that it's not staged (of course it is, but let's pretend it's not.)
We have a woman here minding her own business, walking down the street drinking a bottle of Gatorade she presumably did not shoplift but actually purchased with her own money. She suddenly finds herself accosted by a total stranger who jumped out of a van in front of her, steals her drink, and then mocks her attempts to get it back. In real life, this results in a call to the police. Because this woman has by now figured out that she's being humiliated for the tv audience, she goes along and proceeds to act like a total tool, jumping up and down in an attempt to get her drink back as she is abused by the onlookers, not one of which yells "give her back her drink, you asshole!"*
Ok, so this whole thing is staged. Which doesn't make things any better, because it means that the makers of the ad think that the sight of a woman laughing hysterically as she attempts to rescue her drink from the stranger who came out of nowhere and snatched it out of her hand is not only funny, but will endear us to the product and make us want to buy it. Even the opening of the ad makes zero sense- apparently the woman has not "earned" her Gatorade because she isn't sweating, but the time to replace electrolytes is BEFORE you become dehydrated, not after you are already sweaty and thirsty. So you haven't "earned" your Gatorade until you've got sweat pouring down your shirt? What the hell?
What the commercial's messages- Assault is funny, humiliating people is funny, watching people humiliate themselves for a few seconds of facetime on tv is funny, you have no right to drink that Gatorade you purchased until you are already sweating- all adds up to me boycotting this junk. I'll just assume I haven't "earned" the privilege of drinking overpriced sugar water and don't want to risk being treated like a kitten chasing a spot of light for the benefit of jackass tv droolers. F- you, Gatorade.
*In all of the "Burn it to Earn it" Gatorade ads featuring males, the guy is forced to engage in some kind of sports-based contest in order to "earn" his Gatorade back. But in the ONE ad I could find featuring a woman, she's just supposed to jump up and down and giggle like an idiot. Hmmm.....