Saturday, January 6, 2018

Not a lot of "Growing Up" going on in this Samsung Ad

So for the last nine years this sullen doofus's entire life has been defined by his regular progression from Perfectly Good Phone to Even Better Phone.  In between he walks around with a permanent sneer stitched to his face which is softened once a year when he opens a box and gets his Slightly Different Update.  Then it's back to being the guy with the most punchable face in commercials- except that he's got some competition from the guy waiting on line at the Apple store, who looks like he's on the verge of starting a rumble with the Samsung devotee.  Do these guys take their phones too seriously, or what?

I guess the message here is that this guy once "fell for the hype" that went along with the introduction of every new Apple phone.  He used to be one of those losers standing in line to trade in perfectly good but Oh So Yesterday phones for the New Shiny Thing from Apple so they would show well for their friends and besides, what's money for anyway?  But now he's Matured because he updates his Samsung equipment at the same frentic pace?  So it's all about not standing in line?

And at the ad's conclusion our Hero gets yet another new phone, which he uses to write Looky What I Can Do With What I Just Got to any friends he may have left.  Congratulations, you morose little douchenozzle.  You're satisfied with your electronics and will remain that way possibly for several months.  What a great way to go through life.

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