Friday, January 12, 2018
This happened on my tv, courtesy of Lexus
I don't know what any of this bs is all about, and I really don't care, either. On the most superficial level, it's a muscular young black guy dancing around in a box with a red Lexus. With the help of CGI magic he does gravity-defying stunts in an apparent celebration of German engineering. This goes on for about a minute, and then we cut to the standard "look how fast this car can go on wet streets" bit.
And then we have the YouTube paid-by-the-comment making-a-little-money-on-the-side soul-be-damned monkeys typing about how much they adore the ad and the car they'll never come close to owning and letting us know where we can download the awesome music, etc. etc. etc. It's all very obvious and phony and stupid and sad, but hey, who am I to diss another man's hustle. Times are tough, right?
Anyway, enjoy this Lexus ad, if you can. If you find it difficult, keep in mind that at least it doesn't feature some rich jackass being given the car by his equally rich spouse in front of their also-rich children standing in the driveway of their massively opulent Suburban McMansion. We won't be seeing ads like that again for another ten months or so. So at least there's that.