Saturday, February 1, 2020

Raymond James: Whatever they went through, every fall was broken by a big pile of money



....That just kept growing and growing and growing...

The pasty white couple in this ad got married and moved to the suburbs.  The guy got a Suitable Job at an Office downtown, while the woman got to work having 2.5 children.  They experienced Everyday Life- new jobs, problems with kids (including a trip to the emergency room at some point,) in-laws and other relatives, etc. etc. etc.  Oh, they had a nasty wading pool on their postage stamp lawn because that's what suburban families that want to be hated by their neighbors do, I guess.

After years of years of this very banal, very ordinary Life, the couple are elderly and that wading pool has been replaced by an in-ground pool which I guess they could afford despite the fact that all this time they've been throwing money at their Raymond James representative so that someday they could stop working at Very Important Jobs in Big Office Buildings and just...well, die with money, I guess.

All of this is supposed to be very inspiring, I suppose, but frankly, I can't work up the warm feels for this couple or any other which is just going through the Everyday of being a privileged white couple with children in the United States in 2019.  Get back to me when you want to make a commercial showing the guy flipping burgers, the woman falling for an MLM pyramid scheme because she can't afford daycare and they can't make ends meet in a one-bedroom apartment in the bad part of town.  Oh, but people like that don't have extra money falling out of their pockets every month, and therefore are not Raymond James customers, so they just don't count.  To Raymond James, that is.

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