Tuesday, February 4, 2020

Superbowl Commercial Fail # 1- the Jason Momoa Rocket Mortgage Spot

First, let me say that Jason Momoa is certainly doing very well for himself, based on that house and assuming that really IS his house.  I mean, this is a guy who was "starring" in Baywatch Hawaii twenty years ago.   Don't remember Baywatch Hawaii?  There's a very good reason.

How many other former cast members of Baywatch Hawaii are living in a house like that?  Again, this guy is doing very well for himself.

On the other hand, this is the wrong marketing campaign for Rocket Mortgage, a BS do-it-from-your-phone mortgage company that dresses itself up like an intelligent alternative to the actual brick and mortar bank down the street to sign away several thousand dollars a month for the next thirty years.  In fact, this is EXACTLY how I think about Rocket Mortgage- impressive-looking on the outside due entirely to claims it makes for itself, but absolutely phony beneath the surface.   A company acting like the new Big Rich Boy on the block while struggling to compete by spinning off mortgage services to stupid people behind closed doors.  A scrawny FAKE hiding under an armor of borrowed legitimacy in an age where people trust Apps waaaaayyyyy too much.

But good for you, Jason Momoa, for making so much out of so very little.  I don't know of anyone else whose career even survived that awful tv show from the turn of the century.  One surprisingly good and popular DC Comics film and you're living in that house.  Way to go.  Gotta knock your Rocket Mortgage hustle, though.  You don't know anything about this.  You don't need this money.  Maybe you should just head over to State Farm and become Aaron Rodgers' best friend, now that his old one has superseded him on the football field.

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