Friday, December 12, 2025

Amazon's "Christmas Gift for Dad" Commercial is multiple levels of Bad

 


Why does the kid look like he's about to wet his pants if his girlfriend's dad doesn't like his gift?  The stakes seem really, really high here- like, the dad is either going to order the kid stoned to death, or he's going to accept the kid's bride price offer and hand over his daughter as a concubine. 

Why is the situation so tense?  It's a freaking gift exchange- stupid enough in itself, since these people are all adults- but pretty innocent when you come right down to it.  Maybe whipping out your phone at this exact moment isn't the best idea- is the kid really going to scroll for something else right there in front of the dad?  Does he think that Amazon is going to deliver whatever he orders in the next thirty seconds?  Is is REALLY a good plan to respond to a dud gift by instantly buying something else?  Is this the kind of family you want to be connected to?  The girl isn't that cute, buddy.  

Why does the father seem to hate the wrapping?  Does he really care about the wrapping?  If so, please revisit my point about maybe not being connected to this family. 

If I were the dad, the first thing I'd wonder is "why is this massager not in it's own box?"  I mean, it looks like it was just wrapped in tissue paper and stuck in a generic cardboard box.  The second thing I'd wonder is "did this originally come in a padded envelope because it's a cheap Chinese knockoff?"  And the third thing I'd wonder is "hmmm....no original box.  No directions.  Just wrapped in tissue paper.  This is something the kid stole from his own house ten minutes before heading over here.  This has Regifting written all over it."

All this being said, this is a really mean-spirited ad and it doesn't help my mood to see it being run in English and Spanish at least three times each per hour on ESPN.  Another fail, Amazon.  And go change your pants before apologizing for the stain you left on the couch, kid.

No comments:

Post a Comment