Guy is standing in the kitchen, talking on the phone to an unseen buddy about how he's losing weight despite eating all this great food- "yeah, every night it's something different- key lime pie. Coconut creme. Yeah, and I'm actually losing weight. It's been great!"
Woman who is apparently his wife walks into the room behind him as he talks and proceeds to eavesdrop on his conversation as she opens the refrigerator door. Ah-HAH!! Stacked on the top shelf are a dozen or so cups of Yoplait Brand yogurt, in all the flavors that the guy on the phone has mentioned to his friend! Busted! Except, of course, it's hard to see what this guy has done wrong, or why it's any of this woman's business.
Nevertheless, she feels compelled to interrupt his conversation with "Um, Babe?" The guy turns around to see that she's holding the "incriminating" evidence of his malicious deceit- a cup of yogurt. The guy sheepishly turns his back toward the camera and tells his friend "Um, I gotta go." As he puts the phone down his chin drops to his chest, and he has this remorseful, caught-with-his-hand-in-the-cookie-jar look on his face.
Um, WHY? What the HELL did this guy do that was so damned horrible that he had to be slapped down for it? He told his friend that he was eating all this great food, which turned out to be flavors of yogurt- SO? What if the opposite was happening- what if he was telling his friend that he was losing weight by eating yogurt, but was actually consuming junk food? Would that have been more acceptable?
And more to the point- WHY does this woman feel compelled to get involved in the conversation? WHY is it her business what this guy is telling his friend? And my biggest question- WHAT is with the hangdog look this poor choad has at the end of the commercial as he says "I gotta go?" Does he have to make amends to this woman now? WHY? Did he fail to ask permission before using the phone?
Here's a better ending for this commercial- woman says "Um, Babe?" Guy turns around, acknowledges wife, and says "I'm on the phone right now, is it important?" When she basically has to concede that no, it's not important, she's just being a rude bitch (who, by the way, seems pretty determined to undermine his confidence and, therefore, his diet,) the guy turns his back again and continues with this conversation.
If he's lucky, she packs a bag and leaves before he's ready to hang up. Trust me, buddy- you've suffered no loss. Now open a bag of Fritos and treat yourself to a beer in front of the TV.