A guy is standing in his yard, surrounded by friends and what looks to be some kind of physician doing an examination of his condition. The guy appears to be frozen.
"He's suffering from brainlock" announces the "physician."
"He was trying to remember who played first base for the Red Sox in 1986" a girl suggests helpfully.
Grooannn...stop right there. Of all the stupid things to get "brain freeze" on....as if anyone, ANYONE who knows ANYTHING about baseball could suffer "brain freeze" on the question "Who played first base for the Red Sox in 1986?" At LEAST the question could be "who was Bill Buckner's defensive substitute?" I can see missing THAT. But BUCKNER? Oh well....
"Physician:" "Buckner." And the guy unfreezes. Problem solved.
The commercial is for something called "KGB" (it's not just a brutal police force operated by a totalitarian Communist state anymore!") which offers to answer dumbass questions like this for you if you just use the cell phone you already have stapled to your palm to text it to 542542. Yes, there's a fee involved. Yes, if you just give yourself a couple of seconds or- hey, here's a concept- actually ASK A HUMAN BEING IN THE VICINITY, you can probably get the answer without texting or paying a fee. Yes, any answer available through KGB is also available through a 10-second Google search. But KGB gives you another excuse to whip out your cell phone and start developing that third layer of callouses on your thumbs!
And that's what drives me nuts about this commercial. It's not enough that "tweeting" went from rather silly non-activity to common practice adopted by CNN in about five minutes. It's not enough that we've been made to believe that if we don't have streaming video and XM radio and this "Ap" and that "Ap" with our phones, they are just paperweights that will leave us showing poorly to our friends. Now we are being told that any time we can't remember something, we should abandon the old-fashioned methods of thinking for a few minutes or asking someone (after all, the latter might start a CONVERSATION with a person who is ACTUALLY THERE- a conversation carried out without the use of cell phones, is such a thing stil possible??? Is it really conceivable that no one at this little lawn party knew the answer to this guy's "brain freeze" question?) and instead go right to our electronic security blankets. Because God Knows we don't ever, EVER want to debate or discuss ANYTHING with ANYONE, EVER, right?
Not to mention that in this economy, who WOULDN'T mind dropping a quick dollar or two every time it takes you more than a few seconds to remember something? After all, thinking makes my brain hurt. Not knowing is bad and wrong. Instant Gratification- that's where it's at!
So the next time you can't remember who won the Academy Award for Best Actor in 1988, for God's Sake do NOT ask someone in the same room. Do NOT give it any thought at all. Just text away- it's probably what you were doing anyway. And when you look up and you find yourself alone, breathe a sigh of relief that there's now no chance that your texting will be interrupted by one of those organic life forms you are forced to share the planet with.