Sunday, October 16, 2011
"And she thinks Baked Kraft Mac'n Cheese is good for me!"
Ok, I don't want to be too critical of this ad because it's got a good, important message, and I don't need to be flamed by people accusing me of being pro-cancer or something.
I'll just point out that this little girl with the mom who is "kinda weird" has already appeared in Kraft Mac'n Cheese ads ("you BAKE it...in the OVEN...") and "MacSurance Covers you for lost Mac'n Cheese...,") which means that the woman in this ad is probably not her mom, but another actress. Know what that does to the message, GE? Makes it considerably less appealing and believable.
If you want to sell us on your efforts to fight cancer, how about going out and finding an actual cancer survivor and her actual daughter (I bet you anything they are out there) and spare yourself the trip to Central Casting to find the Cute Little Girl with Commercial Experience. Because maybe I'm alone here, but recognizing this kid totally detracted from the message. All I could think of was this Precious Little Moppet pining over the loss of "Cheesasaurus Rex- I LOVED that guy!" and pushing "MacSurance" against Loss Due To Disgusting Parents With Bad Manners. Not fighting cancer.
So while I don't wish this kid any specific ill will, and I frankly don't care if she goes on to have a decent career in Hollywood, I think her usefulness as a Cute Kid Talking About Her Mom expired the moment she signed with Kraft. Better luck next time, GE.