Thursday, October 13, 2011
Wow, what WOULDN'T this guy do for a Klondike bar?
The Hate is strong with this one.
It's as if the good people at Klondike suddenly noticed that in Commercial Land, Males who really can't bear to be with their wives/girlfriends are a time-honored tradition that they somehow managed to overlook in thirty years of advertising. Eliminating all subtlety, the ad agency hired by Klondike, given it's marching orders to catch up with the rest of the world, threw together this horrid thirty seconds of Stupid.
Ugly, fat, unshaven slob Hubby absolutely, positively cannot BEAR to listen to anything the woman he once apparently wanted to spend the rest of his life with has to say. To him, the voice of the woman who's first "I Love You" resulted in a rapid heartbeat now makes fingernails across a chalkboard sound like the most beautiful music ever created. Listening to her prattle on for more than FIVE SECONDS is pure agony for this guy, who judging from his waistline and posture clearly married only to have someone to wash his clothes, incubate his babies, and refill his beer glass so he won't risk missing a play during Monday Night Football. What, she wants to TALK too? Ugh, I think you just found the thorn in the rose of your "relationship," buddy! It speaks!
This is another one of those commercials that steps beyond the realm of Inoffensively Dumb and reaches Cruel, Mean-spirited, and just plain Sad. It's bad enough that the jerkwad who wrote this nasty pile of dung is probably married with kids and has no idea how awful it is. It's worse to think that Klondike believes it's just following the crowd by portraying men as such insufferably self-absorbed, distant, cold-hearted dicks. "Hey look, America- we get the whole Men Are Insensitive Assholes bit, too! So buy our product!" Ugh.
Oh, and Klondike? Making that product look like a kitchen sponge drenched in chocolate syrup? Not the best idea, either.