Saturday, March 3, 2012

This got played so much more than 42 seconds ago

It's not a particularly old ad campaign, but it's already got me beating my head against my desk.

This is the third version of the same crap I've seen in the past month couple of months- several zombies siting around staring at their freaking phones, muttering about how amazingly fast their download times are. Implied, but certainly not shown, is the idea that this makes the lives of the people who own these phones somehow worth living.

I don't see it. All I get out of these commercials is that information comes in so quickly, it allows you to move on to the next exceptionally unimportant information, and the next, and the next, without ever having to look up. In this particular episode, we see two slouching office "workers" who apparently landed jobs which PAY them to stare at their phones. Naturally they can't be bothered to look up while they bleat in a monotone about how they are so on top of things they clearly don't give a damn about because they got the information being presented several seconds before the person doing the presenting. The one guy who actually uses his mouth to pass on information (what a Luddite!) is properly slapped down by these two slacker morons, whose cell phone addiction would be funny if it wasn't so damned sad.

Can someone explain to me two things? First, who would hire these buckets of chum to do ANYTHING? They are sitting in an office. Office implies Work. Are they actually doing work? Hell no. They are gazing at their phones. Other than the fact that they are wearing ties and uncomfortable shoes, how is this any different from what these wastes of skin do at home? Oh right, they are getting paid.

Second, what is it about this commercial that would make anyone want to buy one of these phones? Do we REALLY all aspire to be immobile turnips with eyes, fingers and an electronic box which makes up the center of our universe? Who would want to be like any of the people in any of these stupid ads???

I'm not inspired to see 4G (whatever the hell that is) as some social good because of these commercials. The only thing I'm inspired to do is to is hit the mute button and post another blog telling people how much I loathe this crap. Was that really your goal, AT&T?

1 comment:

  1. At least they aren't playing Angry Birds on the company's dime. Yet.