Monday, March 17, 2014
Vonage joins in the fun of racist advertising. Aren't these people just adorable?
It's the same rule used by every radio advertisement- when you have very, very little to say, pretend it's very complicated and needs to be repeated over and over again.
The difference is this: you can't picture the people mechanically repeating the name of the webpage over and over AND OVER on the radio- "what was that again? Findmoney.com?" "Yes, Findmoney.com. That's Findmoney.com. Findmoney.com" or making absolutely positively sure that everyone has that toll-free number burned into their brains. On TV, we actually get to know and hate the douchenozzles who treat us like little children who need to have everything spelled out for them- over and over again, because Seriously We Really Didn't Get It The First Four Times.
In this ad, the delightfully ethnic tools won't be convinced that whatever deal Vonage is selling here covers both their home phone (seriously? People still have home phones- with cords and everything?) and their cell phone (the phone they actually use in real life) until the hipster doofus who looks like he just crawled out of a dumpster or a 70s porno movie repeats assurances to every. Single. Person. who asks.
In real life, spokeschoad would just throw up his hands and say "oh to hell with you knobs, you are way too stupid to get what I'm saying." I also kind of hope that in real life, there are plenty of Indian-Americans and Hispanic-Americans and African-Americans who are more than a little pissed at the condescending nature of an ad which features a white guy patiently explaining a very simple concept to non-whites who Can't Quite Seem To Grasp The Concept.
"Crazy Generous?" Gag.