Tuesday, April 29, 2014
Buick asks us to imagine a world....
...in which people have a set idea of "what a Buick looks like," and the NEW Buick "shatters" their expectations of "what a Buick looks like."
I'm here to clue you in, Buick. Nobody knows what a Buick is "supposed" to look like. That's because nobody cares. And nobody cares that you are desperately trying to grab our attention by putting out a series of cars that look like pretty much every other car out there.
"That doesn't LOOK like a Buick?" Uh-huh. Nice try. If it makes you feel any better, Buick, people aren't stunned at the idea that KIAs have four doors, either. The only thing that stuns us about KIAs is when we see models more than two years old still on the road.