Sunday, November 19, 2017
Morgan Silver Dollar Hilarity, Part II
8. "You can get these Morgans for the same price we charged three years ago!" Well, isn't that nice- despite the fact that silver MIGHT skyrocket in value, they are offering these coins in 2012 at the same price they were offered at in 2009.
Wait a minute- let's go back to that convenient silver price chart you showed us at the 56-second mark. You know, the one that showed silver jumping from $6 an ounce to $20 an ounce between January 2005 to March 2008. The price tripled but you are willing to sell us silver coins for no increase in price? That would sound like a great deal, except for two reasons. First, you are selling these coins in 2012. Why does your graph stop at March 2008? Is it because the price of silver peaked in that month, leveled off, and then started to drop? Just askin'. Second- well, I'll save that second point for the end of this commentary.
9. At the 1:18 mark, you tell us that "Several prominent silver brokers charge twenty or thirty dollars more for a similar silver dollar. These minted silver dollars are heavy with .900 Pure Silver..."
Ok, STOP. Now the dishonesty has become blatant for anyone willing to actually listen to this ad with their brain in the "ON" position. I'm not going to ask for the names of the "prominent silver brokers" because that's not the real point. The REAL deception is in two parts here- First, the brokers charge "twenty or thirty dollars more" for a silver dollar SIMILAR to the one being hawked here. What does "similar" mean? It doesn't mean the same- so though the narrator clearly wants you to think so, those other brokers are NOT selling the SAME coin being offered here at a higher price. THEY ARE SELLING A DIFFERENT COIN. Second, WHICH minted silver dollars are "heavy with .900 pure silver?" Well, since you've already told us that the ones YOU are selling contain .77 pure silver (check the 44-second mark) we can only assume that you are talking about the coins offered by your competitors. That explains why they cost more- though you don't want us to put that all together, do you?
This goes on for another twenty seconds, meaning that I could probably throw a Part III in here, but I'm not going to because I'd rather cut to the chase with this little nugget- just before the end, the narrator tells us that these coins are "rich in historic value." That might be the only shred of honesty in the entire ad, but the fact that the company peddling this crap spent 95 percent of the commercial trying to convince us that it was the SILVER IN THE COIN and NOT THE COIN ITSELF that was valuable prevents me from cutting them any slack here. Maybe they watched an early version of this ad and realized that SOMEONE might do the math and figure out that what was being offered was .77 of an ounce of silver (selling at about $18 an ounce at the time of this ad) for $19.90 plus shipping and handling. So they decided they'd better add something about "historical value" to make up for the fact that this is a really stupid way to purchase silver (actually, there isn't a smart way, but that's an argument for another time.) I really think that they should have stuck with the "piece of history" bit but I guess they know their audience thinks that history began with World War II and ended with Ronald Reagan, so Hey It's Made of Silver the Metal that got more valuable Because China, or something. People are so weird.