Saturday, November 4, 2017

Too Much Minimalism in this New Balance Ad!

If you don't blink, and if you watch very closely, you actually can catch a glimpse of shoes in this advertisement for New Balance walking shoes.

No matter how hard you look, you won't see anything which suggests that the shoes are attractive, or comfortable, or durable, or has any of the qualities the typical consumer looks for in a walking shoe (I hope.)

You will, however, get a pretty good window in the lives of two people who are the only residents of an urban area whose paths intersect once as they wander about the desolate cityscape.  I can only guess that the look on the girls' face as she passes the guy is one of annoyance- "we've got thirty blocks to ourselves- and you can't find somewhere else to walk?  You have to cross into MY zone?"

"New Balance:  They're Shoes you wear on your feet.  So you can go outside."  Hey look at me, I'm Darrin Stevens!

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