Saturday, November 11, 2017
I'd still rather watch this than the prequels
I thought I was completely jaded about product placement, and as far as I'm concerned the last Star Wars film was released in 1983,* but this still managed to tick me off by scraping the bottom of the barrell, getting all the way through it, and then tunneling through the muck underneath until it suffocated from lack of oxygen. If I cared about the crap that passes as Star Wars these days, I'd be angrier, but as it is I really can't go beyond ticked off. And it's not because Lucas started making sci-fi fantasy movies again in the late 90s. It's more because Lucas had to molest my childhood with "Special Editions" which demonstrated that he didn't even understand his own films. Oh, and midichlorians.
I'd call it shameless, but that would require explaining to the people who made this ad what the word "Shame" means, because they clearly don't know. All they know is that there's money to be made and there's a sci-fi fantasy movie to be released next month and it will make a billion dollars because it's got this iconic label on it that means something to millions of people my age or thereabouts. Oh, and they couldn't give a flying damn about our childhoods.
*There's this thing called the Star Wars trilogy. It includes three films, and they are called Star Wars, The Empire Strikes Back, and Return of the Jedi. There's no such film as A New Hope and they certainly aren't episodes. It ends with the empire being destroyed and the Republic being restored. And yes, I mean ends. Because the other stuff that's come along which uses the label "Star Wars" has nothing to do with Star Wars and everything to do with Capitalism.