Tuesday, March 31, 2020
Petsmart has no respect for its customers, or thinks it's 1999?
I'm old enough to remember when that idiot David Oreck had the brilliant idea to run a radio ad letting everyone know that his vacuum company had an actual WEBSITE, and if we wanted to know how to find it, we could call this 800 number and he'd "WWW DOT GIVE IT TO US!" It was a really stupid concept even then (sometime in the 1990s)- "want to find Oreck online? No problem- call this number first, and we'll give you the website address." It was old before it aired, but at least search engines were in their infancy, so Mr Oreck (who was in his mid-70s and is STILL WITH US) had some excuse....
On the other hand, we've got this really dumb Petsmart commercial, with a mom who looks to be in her late-thirties or early-forties is totally gobsmacked at the idea that you can make an on-line appointment to get the filthy smelly mammal you for some reason want to live with and spend money on groomed (I bet she can get that dog taken care of, too.)
What? You can use a phone to access a website and make appointments? What is this, the Jetsons??
Come on. The mom in this ad was born during the Carter Administration, at the latest. Which means that she was on the internet before she graduated college, and has had a cellphone since before her 20th birthday. In short, she entered adulthood well aware of the World Wide Interwebs* and connected cellphones and all the wonders attached thereto. Maybe if this commercial featured GRANDMA being stunned at the Super Futuristic Amazing Internet, I could give it a pass. But a mom young enough to have a surly teenager? What's this woman going to get slack-jawed at next, the concept of HDTV and Uber?
*Maybe this woman is just chronically out of touch, like our friend from one of my favorite films, For Your Consideration: