Thursday, July 22, 2021

This Summer: BMW is still Just a Car

 


Here's yet another commercial for a luxury automobile which rides on the message that if you own a particular car you'll be able to travel places and see things.  But not just travel places and see things- do all that while driving really, really fast in a car that makes you feel Important because Listen to that Engine as I Hit the Gas. 

In a few days, I'll be heading to the beach for a week in an 11-year old Honda Civic.  It will take exactly the same amount of time to get there as it would if I were driving a 2021 BMW, Audi, Lexus, or whatever.  Because regardless of what all these commercials imply, driving one of these overpriced Overcompensation Toys doesn't make the traffic part like the Red Sea or grant you a special exemption from speed limits.  Nor does it open up vacation spots unavailable to the Unwashed Masses who have to get from Point A to Point B in 11-year old Honda Civics.  Seriously, Luxury Car Manufacturers:  get over yourselves.  Your products are nothing special no matter how many epilepsy-inducing images and VROOOM VROOM noises you throw at us. 

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