Oh, is that how it works?I guess buying life insurance (rather than an ATV or a TV for the garage) requires extraordinary selflessness based on irrationality in the form of this "luv" concept. I mean you REALLY have to luv someone to an almost unimaginable degree to spend money, on their behalf, the fruits of which you yourself will not be able to enjoy first-hand. Thanks, NY Life, for explaining how being married and caring for someone works. I had no idea.
I like someone.I really like someone.I love someone.I love someone enough to take out insurance so that when I die, that Someone will get a pile of money to enjoy while her new love is courting her.That's NY Life.
I remember reading a book that explains what NY Life is really selling: immortality. The idea that's behind ads like this is "You might be dead but your insurance policy means that you're still providing for your family." Of course, it falls to bits when you realize that the dead guy can't control much more than how much dough his widow has to spend on screwing every man he hates 'cause he croaked before she got sick of him.
When I got married, my wife and I decided that unless we had kids, we would not buy life insurance, because if either of us died, the other could just move on without a sack of blood money.As it turns out, we divorced after a few years without more than a few nickles in the bank to split up anyway.