Sunday, January 15, 2012
Ford Fiesta provides one of my favorite lines ever
I really couldn't pay attention to anything that happened after the line was uttered. The choreographed nonsense that followed- people jumping off of buildings, dancing, spreading banners...seriously, whatever, who cares. I could even completely ignore the utter nonsense of it all- the idea that an entire city could go into rapture over a Ford Fiesta. (I mean, please. A Ford Fiesta.)
None of the final 55 seconds of stupid which followed The Line really mattered at all. This thing could have turned into a commercial for Viagra, with entire buildings crashing down, trees springing up out nowhere, and the entire universe being reordered because two people found that "the moment was right" at the same time, thanks to the magic of the purple pill. It could have turned into yet another offensively dumb cell phone ad, with fire hydrants exploding while some disconnected loser muttered "yo, I'm on my way" into the microphone of his Best Friend.
No, nothing else mattered once the female in this ad uttered the truly immortal line "do you have the keys?" I mean, if you ever find yourself lucky enough to own a car with keyless starting, how do you manage to get someone to say that to you before you push that button? What, did she think the guy was going to hot wire the car? Are they stealing it?
"Do you have the keys?" Classic, Ford. Thanks so much for making my day. You could have dumped the rest of this ad and saved a lot of money. Because this commercial is really over after that line.