Monday, January 9, 2012
Please let this turn into "Deliverance II- This Time, You Root for the Hillbillies"
Sometimes I think that I could very easily create a spin-off blog which deals exclusively with these "Man Up" (or "Man Card")-themed beer commercials, they are so damned insulting. They are also all exactly the same- only the scenery and the actors change. The story in each are identical- three guys drink Miller Lite, one guy does not, Outsider gets trashed by his Miller Lite-worshiping friends, who have so completely wrapped their "manliness" in their choice of Lite Beer (I will NEVER be able to get my head wrapped around that one) that they proceed to humiliate, belittle and intimidate the "friend" who refuses to go along.
In this particular ad, The Guys are off hiking or camping or rock-climbing or something. I've never gone rock-climbing, but I've done a lot of hiking and camping, and it's never even occurred to me to bring beer along. Any kind of beer. In any kind of container.
Come to think of it, it's never occurred to me that a weekend of hiking, rock climbing and camping with three scruffy jackasses with a fixation on Lite Beer and being Manly would be anything approaching fun. If the guy with the rolling backpack is willing to put up with this kind of shit, just imagine what his home life is like.
Somehow this all ends with The Guys sitting way too close to each other around a campfire, still giggling about the rolling backpack, which mysteriously goes flying down the side of a mountain. Right in front of them. I don't know how this happened- is there a fifth Guy up there who, upon seeing the rolling backpack filled with offending beer, decided to destroy it? Did it's owner leave it on the top of the mountain? Did the bag just decide it could not deal with the humiliation of being owned by someone who would hang around with assholes like this and commit suicide? Whatever, it's All So Hilarious to the jerkwad friends. And to the cheering section over at YouTube, which was nice enough to stop shoveling Chicken McNuggets into it's face long enough to post missives on how much it loves this ad.
Can someone explain to me why anyone would take cues on "Manliness" from these choads? Since when did "Manliness" depend on being a rude, watered-down-beer-swilling prick? Oh yeah- since beer commercials first started to appear on television. Sorry I forgot- I guess that will cost me a point on my "Man Card." WTF-ever, Miller Lite.