Saturday, January 21, 2012
Tyson: Childhood Obesity, served up with a smile
"The Bottomless Pit." "The Vacuum."
We've run out of ideas, so the nickname of the last kid is simply "Meat." Um, whatever, Tyson.
Point is, here's another example of a parent who looks perfectly capable, budget-wise, of providing healthy snacks for her teenaged kid and his starving friends after school. Correct me if I'm mistaken, but that looks like your typical suburban palace with included massive kitchen to me. The place looks Cleaning-Lady or Stay At Home Mom-spotless, too. So money is not a problem with this family.
But instead of providing big bowls of fruit, raisins, granola, popcorn, or any number of healthy (but often pricey) snack choices, this "adult" goes for the fatty, salty, calorie-laden, nutrition-deficient alternative. When I was growing up, it was something called Pizza Rolls. If it was the AM, it was Pop Tarts. Neither ever made an appearance at my house, but I saw them when I went to visit friends. I've eaten both, too, and understand their appeal to kids. Now it's Tyson Frozen Bird Parts Dipped in Batter. Yum.
I don't have any kids, so maybe I'm totally off-base here, but it seems to me that unless you are really tight with a buck, there's no way you should see crap like this as an acceptable "snack" choice to tide kids over till dinner (which will consist, no doubt, of Hamburger Helper or Kraft Mac'n Cheese. I mean, if you'll serve this for a snack, all bets are off, right? And clearly, neither mom nor dad is all that interested in providing anything approaching "nutrition" here.) Fresh fruit costs more than this junk, but at least you can feel legitimately good about your kids- and your neighbor's kids- eating it. The mom in this ad seems to have no problem with her kid and his friends popping greasy fried chicken parts- she seems to think she's done them a favor. Kind of sick, really.
Can someone tell me why anyone would go through the hassle of having children, only to serve them garbage like this? Is there a certain level of hostility involved- "you bastards robbed me of my figure, now I am going to rob you of yours?" Or is it more subtle- "look, I like you guys ok, but you aren't really worth a major investment when it comes to food. So eat this- it's cheap?"
Oh, and- "Spicy Sweet and Sour Chunks." No mention of chicken or any other animal. Well, at least you can't accuse Tyson of false advertising here. I do think it might be less cruel for the "parents" in these ads to just tell their kids "dinner's ready in an hour, there are children starving in China you know" than to hand them a bowl of this garbage. There are worse things than hunger between meals. This is one of them.